Using AI for Survey Research: Imagining IR's Future

Friday, May 29, 2026

8:00 AM - 8:45 AM East Coast USA Time

Location: Howard University

Institution Type: Any

Target Audience: Any

Presenter(s)

SS

Shimon Sarraf

Asst. Director for Survey Operations
Indiana University Bloomington
BLOOMINGTON, Indiana, United States
BG

Bob M. Gonyea

Associate Director
Indiana University Bloomington, Indiana, United States
Malik M. Wali Awan

Ph.D. student and Research Assistant
Indiana University Bloomington, Indiana, United States

Session Abstract: How can IR offices use Artificial Intelligence (AI) to improve their survey research process? Participants of this discussion group will have the opportunity to learn from one another as well as hear from one large-scale survey research project, the National Survey of Student Engagement, about its exploratory work with AI. A sample of the topics to be covered includes using large language models for writing and reviewing survey questions and harnessing machine learning algorithms to maximize response rates and survey item completion. Participants should leave this session with several ideas for harnessing AI with their own survey projects.

Keywords: Survey Research, AI, Large Language Models, Machine Learning