Assistant Vice Chancellor for System Analytics and Business Intelligence University of Alabama System Tuscaloosa, Alabama, United States
Session Abstract: This session showcases the design and implementation of a prospective student survey for the University of Alabama System, leveraging AI-driven tools to enhance functionality and visual appeal. The survey features dynamic autocomplete questions that allow respondents to select their preferred institutions while capturing additional embedded data elements for each choice. Custom AI-assisted JavaScript enables tailored branching, and AI-generated HTML adds interactive hover features for visual engagement. By combining AI, GitHub-hosted datasets, and advanced logic, the survey improves efficiency, data quality, and participant experience, offering actionable insights into student decision-making and a model for IR professionals seeking to modernize surveys.
