Independent Consultant and Former AVP Data, Analytics, and Institutional Research, PSEO Partner SCL Impact Coppell, United States
Session Abstract: Without culture, your dashboards don’t matter. Institutional research teams are experts in data management and analysis—but analytic maturity requires more than tools or governance. Culture determines whether data informs decisions or languishes unused. In this highly interactive session, participants will learn to identify and unpack the cultural elements—norms, language, symbols, attitudes, and other key factors—that define their institution’s relationship with data. Drawing on examples across industries and institutions, the session provides a structure to assess culture and strategies to realign resources and practices. By the end, attendees will: 1) Understand the role of data culture in analytic ecosystems; 2) Apply a framework to evaluate their own organizational culture; and 3) Leave with actionable tactics to foster a stronger, more data-informed environment.