Executive Director, Planning, Analytics & Institutional Research James Madison University Harrisonburg, Virginia, United States
Session Abstract: IIn this workshop, participants gain a practical introduction to enrollment forecasting tailored for higher education institutions. We explore a range of forecasting approaches, with a focus on straightforward models that are accessible and easy to implement—regardless of institutional size or resources.
Participants learn best practices for building forecasting processes that foster collaboration across campus, enhance transparency, and build trust in the results. We’ll also cover effective communication strategies to ensure your forecasts are clearly understood by stakeholders at all levels of the institution.
As a result of this workshop, participants will be able to:
Describe several methods for enrollment forecasting
Identify the strengths and weaknesses of different forecasting methods
Consider necessary questions to determine the most appropriate forecasting model for their needs
Use different strategies to communicate enrollment forecasts effectively to a variety of audiences
