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Technology & Tools

Discussion Group

Using AI for Survey Research: Imagining IR's Future

Friday, May 29, 2026
8:00 AM - 8:45 AM East Coast USA Time
Location: Howard University Room (ML1)
Institution Type: Any

Target Audience: Any

    Presenter(s)

  • SS

    Shimon Sarraf

    Asst. Director for Survey Operations
    Indiana University Bloomington
    BLOOMINGTON, Indiana, United States

  • BG

    Bob M. Gonyea

    Associate Director
    Indiana University Bloomington, Indiana, United States

  • Malik M. Wali Awan (he/him/his)

    Ph.D. Student (2nd Year/Residential) and NSSE Project Associate (Research Assistant)
    Indiana University Bloomington, Indiana, United States

Session Abstract: How can IR offices use Artificial Intelligence (AI) to improve their survey research process? Participants of this discussion group will have the opportunity to learn from one another as well as hear from one large-scale survey research project, the National Survey of Student Engagement, about its exploratory work with AI. A sample of the topics to be covered includes using large language models for writing and reviewing survey questions and harnessing machine learning algorithms to maximize response rates and survey item completion. Participants should leave this session with several ideas for harnessing AI with their own survey projects.

Keywords: Survey Research, AI, Large Language Models, Machine Learning